Riyu Event
Turn Fans Into Traders — Turn Music Into Revenue
3.7M+
Artist Followers
8+
Countries Reached
28M+
Campaign Impressions
$78–$120
Cost per FTD (Exclusive)
Overview
Riyu Event is the Group's end-to-end sponsorship and event marketing engine — connecting entertainment audiences to broker partners through structured campaigns, virtual concerts, live activations, and measurable conversion funnels. More than event management, it is a 24/7 client-acquisition platform running across 8+ countries.
Powered by proven artist partnerships such as Charly Van Houten — 20+ years in Indonesian pop with 3.7M+ followers — Riyu Event turns every music release, concert, and content wave into a trackable sales moment. From awareness to first-time deposit (FTD), campaigns are geo-targeted, compliance-ready, and reconciled through unique promo codes and UTM tracking.
“Create unforgettable experiences for international music fans — and measurable client growth for broker partners.”
Platform Modules
Artist Sponsorship Packages
Tiered sponsorship programs designed for broker market entry, brand building, and volume acquisition.
- Silver ($10K / 4 mo) — market test, 15 posts, 1 virtual concert
- Gold ($25K / 6 mo) — 36 posts, 2 virtual concerts, 5,000+ community
- Platinum ($50K / 10 mo) — title sponsor, 3 virtual concerts, 10,000+ community
- Exclusive ($78K / 12 mo) — sole broker, 4 quarterly concerts, 20,000+ community
- Milestone-based installments: 40% / 30% / 30%
Sales Funnel & KPI Tracking
Every campaign step is measurable — from content impressions to registrations and first-time deposits.
- Awareness → Interest & Trust → Registration → FTD → Active Trading
- Unique promo code + UTM per broker across all content
- Monthly reporting: reach, clicks, registrations, FTDs, net deposits
- Exclusive tier: 650–1,000 FTDs, 2,200–3,500 registrations, 28M+ impressions
- Cost per FTD as low as $78–$120 (Exclusive) vs $80–$200+ ad benchmark
2026 Release Campaign Plan
6 singles across 12 months — each release creates a promotion wave and measurable sales moment.
- Phase 1: Teaser single + MV launch + sponsor reveal (3M+ impressions)
- Phase 2–3: Double releases, live sessions, viral challenges (5M+ each)
- Phase 4–5: Fan engagement, meet & greet, grand finale virtual concert (8M+)
- Phase 6: Post-campaign sustain & retarget with evergreen content
- 28M+ total impressions across full Exclusive campaign
Regulatory & Brand Placement
Built compliant from day one — sponsor approval on every material before publication.
- Outside-Indonesia targeting for all broker promotion & CTAs
- Indonesia = logo-only at concerts (backdrop/LED, no verbal mention, no CTA)
- MV billboards, social CTAs, concert LED — all pre-approved by sponsor
- Reach guarantee: <70% projection → no-cost content extension
- MoU-locked legal framework, disclaimers, and geo rules
Key Features
Sponsorship Campaign Engine
Full-package sponsorship programs — Silver to Exclusive tiers — with posts, MV integrations, virtual concerts, trader talks, and community builds.
Conversion Funnel Tracking
Tracked path: Watch → Follow → Register → FTD via unique promo codes, UTM links, and monthly broker reconciliation.
Virtual & Live Activations
Virtual concerts, meet-and-greets, trading cups, giveaways, and concert LED logo placements across international markets.
Compliance-First Targeting
Geo-labeled promotion outside Indonesia; logo-only visibility inside Indonesia — respecting OJK & Bappebti restrictions.
Industries We Serve
App Preview
Charly Van Houten — Solo Artist & Songwriter
Live Concert Activation
On-Stage Brand Engagement
Large-Scale Arena Events
Benefits
- 24/7 client-acquisition engine — not just a one-off music sponsorship
- 3.7M+ artist followers across 8+ countries (ID, MY, TW, HK, SA, SG, KR, JP)
- 2.0M+ international fans as conversion market with foreign-currency earners
- Evergreen content — MVs and assets keep generating views after campaign ends
- Cost per FTD below most digital-ad channels at Exclusive tier
- Proven track record: Megastar Arena Malaysia 2025 diaspora conversion
- Full deliverable guarantees in writing with monthly reconciliation
- Community builds up to 20,000+ members with trading education
Use Cases
- 01Exclusive broker sponsorship — sole brand on all campaign assets for 12 months
- 02Diaspora market client acquisition (Taiwan, Hong Kong, Malaysia, Singapore, Japan)
- 03Virtual concert series with referral codes and live trader talks
- 04Megastar Arena–style arena events with audience-to-registration conversion
- 05Trading community building via Telegram / WhatsApp moderated groups
- 06Brand visibility at artist concerts — logo-only in Indonesia, full CTA abroad
- 07Pilot market test via Silver package before scaling to Gold / Platinum
How It Works
Confirm Package
Select Silver, Gold, Platinum, or Exclusive tier based on budget, duration, and FTD targets.
KPI & Promo Setup
30-minute alignment call — KPI targets, unique promo codes, UTM links, and compliance rules.
MoU & Kick-off
Sign MoU with installment schedule; sponsor pre-approves all materials before publication.
Campaign & Reporting
Production kick-off, content releases, activations — with monthly FTD and reach reconciliation.
“This is not a music sponsorship — it is a 24/7 client-acquisition engine running across 8+ countries. Megastar Arena Malaysia 2025 proved audience-to-client registration conversion in the diaspora market. Every release is a sales moment; every fan is a trackable lead.”
Rio DekingFX
Head of Partnership & Sponsorship, Charly Van Houten Management
Frequently Asked Questions
What makes Riyu Event different from digital advertising?
Ads rent attention and stop when the budget stops. Sponsorship builds evergreen assets — music videos and content keep generating views, trust, and conversions long after the campaign ends.
How are conversions tracked?
Each broker receives a unique promo code and UTM set. Every funnel step — watch, follow, register, FTD — is tracked in the broker's affiliate system and reconciled monthly.
Is promotion compliant in Indonesia?
Yes. All broker promotion is geo-targeted outside Indonesia. Inside Indonesia, sponsors receive logo-only visibility at concerts (backdrop/LED) with no verbal mention, no CTA, and no links — per OJK & Bappebti guidelines.
What results can brokers expect?
Indicative Exclusive tier targets: 2,200–3,500 registrations, 650–1,000 FTDs, 28M+ impressions over 12 months — with cost per FTD as low as $78–$120, below the $80–$200+ ad benchmark.
Get Started with Riyu Event
Experience the power of advanced identity verification. Contact our team for a personalized demo.