03Point Katsu
Daily Shopping Rewards
100K
Target Active Users (Y1)
50+
Brand Partners Target
40%+
Monthly Retention Goal
100¥
= 1 Point
Overview
Point Katsu (ポイント活) is Riyu International's consumer-facing daily shopping rewards platform for Japan. Users upload receipts from convenience stores, supermarkets, and participating merchants to earn points — then redeem them for gift cards, vouchers, and digital rewards through a simple, gamified mobile experience.
Built as an independent, merchant-agnostic loyalty platform, Point Katsu solves the fragmented rewards landscape in Japan where users juggle multiple store-specific apps and cards. With receipt upload, daily check-ins, missions, referrals, and a reward catalog featuring Amazon, PayPay, Apple Gift Card, and more — Point Katsu turns everyday shopping into tangible rewards.
“To become Japan's largest loyalty and rewards platform — enabling users to benefit from every everyday shopping activity.”
Platform Modules
Receipt Submission
Simple receipt upload flow with OCR verification and fraud detection — works across multiple merchants without integration.
- Capture via camera or upload from gallery
- OCR + manual review verification pipeline
- Status tracking: Pending → Processing → Approved / Rejected
- Duplicate and fraud detection
- 100 Yen = 1 Point (configurable rate)
Point Economy & Gamification
A complete reward economy with daily engagement mechanics designed to drive retention and habit formation.
- Daily check-in — 7-day progressive rewards (5 to 25 points)
- Streak tracking with bonus milestones
- Achievement badges and progress bars
- Referral program — Inviter 100 pts / Invitee 50 pts
- 12-month FIFO point expiration
- Point history: earn, bonus, redeem, expire, adjustment
Missions & Campaigns
Challenge-based engagement and brand-sponsored events to boost activity and partner revenue.
- Daily, weekly, monthly missions (e.g. upload 3 receipts, spend ¥10,000/week)
- Progress tracking with claimable bonus points
- Brand-sponsored campaigns with 2x/3x point multipliers
- Weekend double-point and seasonal bonus events
Identity & Reward Redemption
Tiered verification system and digital reward catalog for secure, scalable point redemption.
- Level 1 (Email verified): 5 receipts/day, 2,000 pts/month
- Level 2 Premium (ID + selfie): 20 receipts/day, 8,000 pts/month
- Gift cards: Amazon, PayPay, Apple, Starbucks (from 500 points)
- Voucher codes delivered digitally upon redemption
- Bilingual support — English & Japanese (EN/JA)
Key Features
Receipt Upload & Rewards
Capture or upload shopping receipts via camera — earn points automatically after verification (100 Yen = 1 Point).
Daily Check-In & Streaks
7-day progressive rewards with streak tracking, achievement badges, and bonus milestones for daily engagement.
Reward Catalog
Redeem points for Amazon ¥500/¥1000, PayPay ¥500, Apple Gift Card, Starbucks vouchers, and more.
Missions & Campaigns
Daily, weekly, and monthly challenges plus brand-sponsored bonus events with double/triple point multipliers.
Industries We Serve
App Preview
Earn Points Every Day
Upload Receipts for Points
Redeem Points for Gift Cards
Complete Missions for Bonuses
Manage Account & Points
Benefits
- Earn rewards from everyday shopping without multiple loyalty cards
- Simple receipt upload — no merchant integration required for users
- Daily engagement via check-ins, missions, and streak gamification
- Redeem points for real-value digital rewards (gift cards, vouchers)
- Refer friends and earn bonus points for both parties
- Universal platform — not tied to a single merchant or store
- Higher earning limits via identity verification tiers
- Bilingual app experience for locals and expatriates in Japan
Use Cases
- 01Daily convenience store shopper — passive point accumulation from 7-Eleven/FamilyMart visits
- 02Household budget optimizer — redeem points for Amazon/PayPay gift cards
- 03Student or expatriate in Japan — one app instead of many store loyalty programs
- 04Referral-driven user growth — invite friends for mutual bonus points
- 05Campaign participant — weekend double-point and seasonal promotions
- 06Premium verified user — 4× receipt capacity with ID verification
- 07Brand partner (B2B) — sponsored missions and aggregate shopping insights
How It Works
Sign Up
Register with email, Google, or Apple ID. Optional referral code for bonus points.
Upload Receipts
Snap or upload shopping receipts from any participating merchant. Points credited after approval.
Engage Daily
Check in, complete missions, maintain streaks, and join campaigns for bonus points.
Redeem Rewards
Exchange accumulated points for gift cards and vouchers from the reward catalog.
“Point Katsu makes everyday shopping in Japan actually rewarding. Instead of juggling five different store apps, I just upload my receipts and watch the points add up — then redeem them for Amazon gift cards.”
Kenji
Office Worker, Tokyo — Target User Persona
Frequently Asked Questions
What is Point Katsu?
Point Katsu (ポイント活) is a daily shopping rewards app for Japan. Upload receipts from convenience stores and supermarkets, earn points, and redeem them for gift cards and vouchers.
How do I earn points?
Upload shopping receipts (100 Yen = 1 Point), complete daily check-ins, finish missions, refer friends, and participate in bonus campaigns.
What rewards can I redeem?
Points can be exchanged for digital rewards including Amazon gift cards (¥500/¥1000), PayPay (¥500), Apple Gift Card (¥1000), Starbucks vouchers (¥700), and more — starting from 500 points.
Is Point Katsu available in English?
Yes. The app supports both English and Japanese (EN/JA), making it accessible for expatriates and international residents in Japan.
Get Started with Point Katsu
Experience the power of advanced identity verification. Contact our team for a personalized demo.